Join the #DXFchallenge!

Think you’ve been everywhere? 

Not sure where to start?

It’s the perfect time to get out into the small business community and shop local!

How to participate:

1. Register below and download a checklist

2. Take a selfie with your favorite item at one of the listed businesses!

3. Post it to instagram and tag @weknowdetroit in your message, be sure to mention the shop you are at and use the hashtag #DXFCHALLENGE.

4. Have fun and let us know if you #BoughtIt or added it to your #WishList.

5. You could win a weekly prize just for participating or win the grand prize by shopping at the most locations between Nov. 29th and Dec 29th! 

Day in Detroit Grand Prize


Includes lunch, a DXF tour, two tickets to a show at the Detroit Opera House and a $100 gift card package featuring Detroit businesses!

Challenge Guidelines

  • All photos must tag @weknowdetroit in the caption and use the hashtag #DXFchallenge
  • You must be in the photo and it must include your favorite item at the location
  • Participants must be 18+
  • You must have a public instagram account
  • All participants must register to enter using the form below (we will use this information to inform you of contest updates)
  • You must visit the location between midnight on Nov. 28, 2014 – Dec. 29, 2014 at 11:59pm
  • If you don't have a smartphone, you can submit physical photo prints that are labeled and meet the same requirements
  • If a new business opens during this time, it must be located within the 7.2 square mile Greater Downtown district to qualify
  • We have the right to disqualify those participants who do not follow guidelines at our discretion

Questions? Email us at



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